The Situation: Unregular Pizza, known for their innovative bartering of homemade pizzas during the pandemic, expanded from a Union Square establishment to a booth at Essex Market. Less Than 3 was enlisted to design the stand, aiming to capture attention in the bustling market.

The Creative Concept: Inspired by '90s nostalgia, the booth design echoed the original pizzeria's vibe with a modern twist. Vibrant colors and playful elements like a neon sign and retro radio added personality, ensuring standout appeal.

The Results: The revamped Unregular Pizza stand at Essex Market quickly became a popular spot, attracting patrons with its vibrant ambiance and unique charm. Increased foot traffic and positive feedback solidified its success within the bustling market scene.