The Situation:

Eataly sought to enhance the exterior of its location with innovative and visually appealing scaffolding. Partnering with Urban Umbrella, known for their groundbreaking sidewalk scaffolding designs, they aimed to transform the typical construction barrier into an inviting and aesthetically pleasing structure.

The Creative Concept:

Less Than 3, in collaboration with Urban Umbrella, drew inspiration from Italy's vibrant citrus groves and lush foliage. Incorporating elements like lemons, oranges, and verdant leaves, they infused the scaffolding facade with an unmistakable Italian flair. By intertwining these natural motifs with colorful artwork, they transformed the construction site into a lively and inviting urban oasis, evoking the spirit of Italy's picturesque landscapes.

The Result:

The collaboration between Less Than 3 and Urban Umbrella resulted in a stunning transformation of the scaffolding outside Eataly. The innovative design not only enhanced the visual appeal of the area but also turned it into a captivating destination for passersby, showcasing the potential to reimagine urban spaces even during construction.