The Situation:

In 2020, Gabriele Lamonaca and Paola Sinisgalli began their culinary journey, starting with pizza-making in their apartment. This journey led to the opening of Unregular Bakery in Union Square, New York City. With innovative pastries like the bomboloni and croissants, Unregular Bakery wanted to become a hotspot for pastry lovers.

The Creative Concept:

Unregular Bakery exudes creativity and passion, inviting customers to embark on a culinary adventure with every bite. The outcast bakers behind the counter craft each pastry with precision, infusing them with bold flavors and imaginative flair. Drawing from our previous success with their pizzeria Unregular Pizza, we wanted to highlight this concept with a colorful backdrop and playful design.

The Result:

Poppy colors, neon installations, and colorful floral accents show that this is not your regular bakery. Less Than 3 crafted a space that seamlessly blends modern aesthetics with whimsical charm, elevating the bakery into a vibrant and inviting destination in Union Square. The innovative decor complements the bakery's inventive pastries, creating an immersive experience for patrons.