The Situation:

SERRA by Birreria, a seasonal rooftop restaurant in NYC, transforms into a cozy retreat for each edition. For winter 2023, Less Than 3 was tasked with creating an inviting ambiance celebrating the season's return while offering an escape from the chilly city weather.

The Creative Concept:

Less Than 3 envisioned a winter wonderland at SERRA, embracing the season with eucalyptus and winter berries. Sage green and icy lavender hues set a serene tone, complemented by custom snowflake motifs and twinkling lights for added magic.

The Result:

The collaboration transformed SERRA into a captivating winter escape. With seasonal decor and innovative offerings, it became a must-visit destination for a magical winter dining experience in NYC.