The Situation: Serra by Birreria, a seasonal rooftop restaurant in New York, undergoes themed transformations reflecting the agricultural changes in the Italian countryside. With each iteration, the challenge of refreshing the decor on a limited budget becomes increasingly demanding. For the Fall iteration, enhancing the ambiance while adhering to budget constraints was paramount.

The Creative Concept: Given the restricted budget, we opted to augment the existing greenery to simulate the transition of leaves into fall, fostering a natural atmosphere. Additionally, strategically placing autumnal props throughout the restaurant ensured visual cohesion and thematic consistency. To further enhance the seasonal ambiance, we introduced a life-size mural depicting falling leaves, imbuing the dining room with a colorful and cozy atmosphere.

The Result: Despite budget constraints, the Fall decor transformation at Serra by Birreria successfully captured the essence of the season, providing guests with an immersive dining experience that celebrated the beauty of autumn. The strategic use of existing elements and creative additions contributed to a cohesive and inviting atmosphere, enriching the overall guest experience within the restaurant.

Press: Leaf-peep in the great indoors at Serra by Birreria’s fall rooftop installation, Eater