The Situation: Malfy Gin sought to create a pop-up bar in Eataly NY Downtown highlighting their Amalfi lemon ingredient, while Eataly aimed to revitalize a neglected corner into a vibrant communal space.

The Creative Concept: Transforming the corner walls into "windows" onto Amalfi, we adorned them with greenery, lemons, and a mural of the scenic locale. Lemon trees added depth, complementing the bar area adorned with Malfy Gin bottles. This cohesive design bridged the spaces and brand identities.

The Result: The pop-up bar corner became a lively, inviting space, seamlessly blending Malfy Gin's essence with Eataly's ambiance. This transformation fulfilled both brands' objectives, attracting guests to a vibrant communal hangout spot.