The Situation: La Pizza & La Pasta is a signature restaurant for Eataly, with each location reflecting the city's ambiance. When opening in Silicon Valley, the restaurant needed to balance comfort and intimacy with modernity and sleekness.

The Creative Concept: With minimal intervention to the sleek architectural design, we incorporated decor elements such as porcelain vintage serving plates, stone vases, and magnum wine bottles to achieve a traditional yet clean aesthetic. To modernize the patio, we curated graffiti-style wall art representing the pasta-making town of Afeltra, adding color and vibrancy appreciated by Silicon Valley's young, hip crowd.

The Result: The revamped La Pizza & La Pasta successfully balanced comfort and modernity, reflecting the unique ambiance of Silicon Valley. The blend of traditional decor elements with contemporary graffiti art enhanced the restaurant's appeal, attracting patrons seeking both comfort and style.