The Situation: Eataly's Gelato counter in Silicon Valley, known for its collaboration with Patrizia Pasqualetti, aimed to enhance its visibility while maintaining Eataly's clean design aesthetic.

The Creative Concept: Given that the gelato itself isn't showcased, we introduced playful elements to draw attention to the collaboration. Flowers in cones represented the natural ingredients of the gelato, providing guests with an organic experience. Minimalist stencils on the wall created a fun backdrop for photo opportunities, adding color and vibrancy to the counter.

The Result: The revamped Gelato counter delighted both Patrizia and Eataly, successfully enhancing the collaboration's visibility while maintaining Eataly's signature clean design.