The Situation: Eataly NY Flatiron's Scuola room transitions into a holiday market for November and December, presenting the challenge of integrating the transformation seamlessly around fixed architectural features like the school demo kitchen.

The Creative Concept: To overcome this, we strategically created distinct moments within the pop-up, utilizing natural elements like dry branches and red berries on the ceiling. Collaborating with the Eataly team, we incorporated the Holiday campaign onto back-lit canvases on the walls. Additionally, we designed three major shoppable market displays, ensuring guests could effortlessly explore the Holiday market offerings.

The Result: Our approach resulted in a successful holiday season for Eataly NY Flatiron, providing guests with an intimate and festive atmosphere for their holiday shopping experience.