The Situation: Ferrero urgently sought holiday decor for their Nutella store in Chicago, desiring a "Nutella-centric" yet minimalist and festive ambiance.

The Creative Concept: Drawing from Italian holiday traditions and childhood memories, we crafted a natural and sustainable garland featuring red winterberries, pine trees, cones, and dried eucalyptus. Interspersed among these traditional elements were Nutella jars, evoking the joy of a Nutella-based breakfast on Christmas morning. This installation brought a festive atmosphere to the store while complementing its white and minimalist architectural decor.

The Result: The final display achieved a perfect balance of festive cheer and product placement, enhancing the store's ambiance while highlighting Nutella as a holiday treat.