The Situation: Eataly sought holiday decor for all their North American stores in 2021, aiming to evoke the birth of a new tradition following a year of paused celebrations. The goal was to blend old traditions with new ones for what was anticipated to be the brand's biggest holiday season yet.

The Creative Concept: Opting for classic Christmas tree balls and pine trees as primary elements, we devised a unique approach by suspending them from the ceiling, creating a mesmerizing Christmas wonderland from the entrance to the center of the store. The decor focused on a variety of materials for the balls, including matte white, ribbed silver, and matte and shiny gold.

The Result: The innovative decor design reinvigorated Eataly's holiday ambiance, capturing the attention of guests and customers throughout the festive season. The blend of traditional elements presented in a spectacular new way successfully elevated the holiday experience, marking the beginning of a new tradition for Eataly's holiday celebrations.