The Situation: Campari sought to promote their signature drink, the Negroni, in a pop-up bar at Eataly Los Angeles during the winter season. However, the designated area in the center of the store posed a challenge for creating a cohesive experience that integrated both Campari's brand and Eataly's ambiance.

The Creative Concept: Embracing the winter and holiday theme, we incorporated red winter berries into the decor to evoke a festive atmosphere and align with Campari's iconic red branding. Vintage Campari ads adorned the columns, seamlessly integrating the brand's story within Eataly's aesthetic.

The Result: The pop-up bar offered an elegant and immersive holiday experience, allowing guests to enjoy a Negroni amidst the grocery store's hustle and bustle. The cohesive design successfully merged Campari's brand identity with Eataly's ambiance, creating an intimate and exclusive space within the store