The Situation

In 2024, Arthur and Sons opened a new location in Sag Harbor, Hamptons. Co-sponsoring the outdoor patio were three distinct brands: Amante, Freixenet, and Pallini. The challenge was to create a cohesive and inviting summer hangout spot that seamlessly blended the identities of these brands with Arthur and Sons' vision.

The Creative Concept

We envisioned the Amalfi Patio, an outdoor space inspired by the charm and elegance of southern Italy. To bring this vision to life, we designed a custom-made bar adorned with hand-painted tiles that integrated the colors and traditions of all three brands. A citrus trellis was incorporated to evoke the feeling of an outdoor setting in Capri, enhancing the patio’s authentic Italian atmosphere. Custom-tiled tables further contributed to the cohesive and inviting environment.

The Result

The Amalfi Patio became a quintessential summer destination in the Hamptons, offering guests a delightful space to relax and enjoy spritzes. The harmonious blend of brand elements and the southern Italian-inspired decor created a unique and memorable experience, making the patio a standout feature of Arthur and Sons' new location.