The Situation: Post-pandemic, Eataly NY Downtown's entrance needed a refresh to reintroduce its wine bar concept. The challenge was to make wine approachable and welcoming while offering small, shareable dishes for lunch or aperitivo.

The Creative Concept: The main focus was to create an inviting atmosphere at the entrance, encouraging guests to stop for a casual glass of wine. To achieve this, we added a playful touch with bright pink accents and transformed the walls into giant wine charts to demystify wine and make it more accessible.

The Result: The redesigned entrance became a lively space attracting a regular after-work crowd, boosting beverage sales. The combination of playful design elements and storytelling made the wine-focused concept feel approachable and inclusive.