The Situation: As summer approached, Serra by Birreria required a transformation from its winter lodge ambiance to a spring and summer blossom theme. Previous spring iterations had appeared overly staged, necessitating a shift towards a more natural approach. Additionally, the brand sought a standout feature to attract influencers and Instagrammers for photo opportunities.

The Creative Concept: To achieve this, we meticulously researched various spring blooms and sourced a diverse array of colorful branches, ensuring differing stages of flower germination for a natural effect. In addition, we introduced a live-painting element by creating a floral mural on a large wall during restaurant hours. This not only provided an exciting photo opportunity during the mural's creation but also offered a captivating backdrop for influencers once completed.

The Result: The implementation of these ideas resulted in a refreshed ambiance at Serra by Birreria, transitioning seamlessly into the spring and summer seasons. The natural and vibrant floral displays, coupled with the engaging live-painting mural, attracted influencers and visitors alike, providing captivating photo opportunities and enhancing the overall guest experience.

Press: Serra by Birreria’s new rooftop iteration is a leafy spring extravaganza, Eater