The Situation: In 2022, following the height of the pandemic, Eataly sought a summer decoration to evoke the prevailing sense of wanderlust. The goal was to transport visitors to Italy through a light and airy ambiance across their North American stores.

The Creative Concept: Inspired by the themes of lightness and summer, we focused on the symbolic pinwheel as the central element of the installation. Creating a continuous repetition of these movable pinwheels, we utilized a stone-ground material resembling sustainable paper, printed with maps. This approach not only captured the essence of summer but also aligned with Eataly's campaign inviting people to travel to Italy with their imagination.

The Result: The resulting installation—a stunning field of mapped pinwheels—successfully conveyed the desired feeling of lightness and wanderlust. Seamlessly integrated with Eataly's summer messaging, the decor transported visitors to Italy, enhancing their summer experience within the stores.