The Situation 

Eataly, for the first time, is opening a caffè that isn't just a third-party coffee counter in their store. The challenge was to create a cozy yet elegant environment where customers would want to spend time, while seamlessly integrating the third-party coffee brand Verniano with the Eataly vibe. The design had to perfectly balance both brand experiences and ensure a visually appealing look.

The Creative Concept 

Less Than 3 focused on blending Verniano’s identity with Eataly's aesthetic, crafting a design-oriented visual merchandising approach. We used props combined with greenery to create a smoother and inviting atmosphere. The space was curated to be cute and engaging, encouraging customers to linger and enjoy the ambiance.

The Result 

The resulting caffè exudes a blend of coziness and sophistication, perfectly balancing Verniano's presence with Eataly's signature style. The carefully chosen props and greenery create a welcoming environment that invites customers to relax and spend their time comfortably. This new caffè has become a popular spot, reflecting both brands harmoniously and offering a unique coffee experience.

Photos: Yekaterina Gyadu