The Situation: Eataly Boston aimed to revitalize its underutilized street entrance plaza to attract more foot traffic, particularly during the bustling summer months. The space needed to serve multiple functions, acting as a welcoming entrance, a versatile event venue, and a promotional area for the store.

The Creative Concept: Drawing inspiration from vibrant Italian plazas, we transformed the space with a captivating entrance arch, inviting passersby to explore. Pop-up stations dotted the perimeter, offering flexibility for various events and activations. A co-branded Pallini bar, styled in Southern Italian decor, enhanced the plaza's Italian ambiance.

The Result: The revamped patio quickly became a popular destination for Happy Hour and evening entertainment, breathing new life into the street entrance. Monthly block parties, featuring pop-up vendors, DJs, and photographers, transformed the space into a dynamic community hub, attracting locals and visitors alike.