The Situation
For the 2024 holiday season, Eataly once again partnered with Less Than 3 to bring festive warmth to all its U.S. stores. The challenge was to maintain consistency across multiple locations while introducing a refreshed visual language that still honored the timeless charm of the holidays.

The Creative Concept
Drawing inspiration from traditional holiday aesthetics with a contemporary twist, we designed a decor package that felt both elevated and familiar. Subtle details, layered textures, and a refined color palette allowed the decorations to blend seamlessly into each store’s unique architecture while standing out as part of a larger, unified celebration.

The Result
From coast to coast, Eataly locations were transformed into joyful destinations that celebrated the season with elegance and cohesion. The 2024 edition brought a renewed sense of holiday magic—thoughtful, immersive, and unmistakably Eataly.

Photos by Yekaterina Gyadu