The Situation

In 2023, Eataly tasked Less Than 3 with designing a holiday decor that would be solid and consistent across all their stores in the United States. The aim was to create a festive atmosphere that embodied the holiday spirit while maintaining a cohesive look throughout each location.

The Creative Concept

We developed a unified holiday design that featured timeless and elegant elements to ensure a consistent theme across all Eataly stores. The decor incorporated classic holiday motifs, rich colors, and festive details that enhanced the warm, welcoming environment of each store. Our goal was to create a visually appealing and harmonious experience for Eataly's diverse customer base.

The Result

The holiday decorations successfully transformed Eataly stores into festive destinations, providing a consistent and enchanting holiday atmosphere nationwide. The cohesive design was well-received by customers, enhancing their shopping experience and reinforcing Eataly’s brand identity during the holiday season.