The Situation: Lucas Bols, a prominent global player in the cocktail and spirits industry and one of the oldest Dutch companies still active, approached us to design and decorate a stand for an upcoming trade fair at Industry City. With the objective of commemorating the brand's 450th birthday and standing out among competing brands, the brief called for a distinctive approach that would capture attention while honoring the brand's origins.

The Creative Concept: In response to the brief, we conceptualized a theme that celebrated the rich heritage of Lucas Bols while appealing to the American consumer market. Drawing inspiration from traditional Dutch culture, we opted for a vibrant display featuring iconic elements such as colorful tulips and a bicycle, emblematic of Holland. This classic yet whimsical theme aimed to evoke a sense of wanderlust and nostalgia among attendees, inviting them to immerse themselves in the brand's story.

The Result: The execution of our creative concept resulted in an elegant and captivating booth that surpassed expectations. Against the backdrop of Industry City, our stand stood out prominently, drawing admiration from visitors and fostering a cheerful atmosphere. By seamlessly blending tradition with innovation, we successfully conveyed the essence of Lucas Bols' legacy while engaging and delighting guests at the trade fair.