The Situation
Eataly invited Less Than 3 to design a seasonal experience across their North American locations—one that would transport guests to the heart of the Italian Alps in the middle of winter.

The Creative Concept
Drawing inspiration from alpine lodges and the quiet elegance of a snow-covered landscape, we created a cohesive interior design that blended rustic charm with refined comfort. Natural wood, layered textiles, winter greenery, and soft ambient lighting set the stage for a cozy, elevated dining moment that nodded to the Dolomites.

The Result
A warm, transportive retreat within each Eataly store. The Alpina pop-up offered guests across North America a sense of winter escapism—rooted in Italian hospitality and delivered through thoughtful, immersive design.

Photos: Yekaterina Gyadu for NYC, Lia Rivera-Flavia for Dallas and San Jose